diff --git a/ui/operator/app.js b/ui/operator/app.js
index 33b4469..1cbbe73 100644
--- a/ui/operator/app.js
+++ b/ui/operator/app.js
@@ -606,6 +606,31 @@ function customerHashSeed(item, fallback = 0) {
   return [...raw].reduce((acc, char, index) => (acc + char.charCodeAt(0) * (index + 1)) % 997, fallback);
 }
 
+function normalizedCustomerTags(item) {
+  return Array.isArray(item?.tags)
+    ? item.tags.map((tag) => String(tag || '').trim().toLowerCase()).filter(Boolean)
+    : [];
+}
+
+function isFacebookCustomer(item) {
+  const tags = normalizedCustomerTags(item);
+  return tags.includes('facebook') || tags.includes('facebook-lead');
+}
+
+function isFacebookLeadInteraction(item) {
+  const subject = String(item?.subject || item?.title || '').trim().toLowerCase();
+  if (subject.startsWith('[facebook]')) {
+    return true;
+  }
+
+  const customerId = item?.customer_id || item?.customerId || '';
+  if (!customerId) {
+    return false;
+  }
+  const customer = state.customers.items.find((entry) => entry.customer_id === customerId) || null;
+  return isFacebookCustomer(customer);
+}
+
 function customerInitials(name) {
   const parts = String(name || '')
     .trim()
@@ -619,6 +644,9 @@ function customerInitials(name) {
 }
 
 function customerLeadSourceMeta(item, index) {
+  if (isFacebookCustomer(item)) {
+    return { label: 'Facebook', className: 'lead-badge source-facebook' };
+  }
   const variants = [
     { label: 'Instagram', className: 'lead-badge source-instagram' },
     { label: 'WhatsApp', className: 'lead-badge source-whatsapp' },
@@ -629,6 +657,9 @@ function customerLeadSourceMeta(item, index) {
 }
 
 function customerLeadStatusMeta(item, index) {
+  if (isFacebookCustomer(item)) {
+    return { label: 'Новый', className: 'lead-badge status-new' };
+  }
   const variants = [
     { label: 'Переговоры', className: 'lead-badge status-negotiation' },
     { label: 'Квалификация', className: 'lead-badge status-qualification' },
@@ -656,7 +687,9 @@ function customerLeadScoreClass(score) {
 }
 
 function customerLeadCompany(item) {
-  const tags = Array.isArray(item?.tags) ? item.tags.filter(Boolean) : [];
+  const tags = (Array.isArray(item?.tags) ? item.tags : [])
+    .map((tag) => String(tag || '').trim())
+    .filter((tag) => tag && !['facebook', 'facebook-lead', 'hot-lead'].includes(tag.toLowerCase()));
   if (tags.length) {
     return tags[0];
   }
@@ -3620,12 +3653,14 @@ async function createInteraction() {
 
 function renderInteractionCard(item) {
   const meta = statusMeta(item.status);
+  const facebookLead = isFacebookLeadInteraction(item);
   const cardClass = item.status === 'escalated'
     ? 'pipeline-card escalated'
     : item.status === 'closed'
       ? 'pipeline-card closed'
       : 'pipeline-card';
   const badges = [
+    facebookLead ? '<span class="micro-badge facebook">Facebook</span>' : '',
     `<span class="micro-badge channel">${escapeHtml(channelLabel(item.channel))}</span>`,
     item.queue_id ? `<span class="micro-badge queue">${escapeHtml(item.queue_id)}</span>` : '',
     item.assigned_to ? `<span class="micro-badge assignee">${escapeHtml(item.assigned_to)}</span>` : '',
@@ -3643,6 +3678,7 @@ function renderInteractionCard(item) {
       <p class="card-meta-line">Обновлено: ${escapeHtml(formatIsoShort(item.updated_at))}</p>
       <div class="card-divider"></div>
       <div class="row-actions">
+        ${facebookLead ? `<button type="button" data-reply-action="facebook" data-interaction-id="${escapeHtml(item.interaction_id)}">Ответить</button>` : ''}
         <button onclick="assignInteraction('${item.interaction_id}')">Назначить</button>
         <button onclick="escalateInteraction('${item.interaction_id}')">Передать на 2 линию</button>
         <button onclick="closeInteraction('${item.interaction_id}')">Закрыть</button>
@@ -3748,7 +3784,9 @@ function buildUnifiedInboxInteractionItem(item) {
   if (!bucket) {
     return null;
   }
+  const facebookLead = isFacebookLeadInteraction(item);
   const badges = [
+    facebookLead ? renderUnifiedInboxBadge('Facebook', 'facebook') : '',
     renderUnifiedInboxBadge(channelLabel(item.channel), 'channel'),
     item.queue_id ? renderUnifiedInboxBadge(item.queue_id, 'queue') : '',
     item.assigned_to ? renderUnifiedInboxBadge(item.assigned_to, 'owner') : '',
@@ -3768,6 +3806,7 @@ function buildUnifiedInboxInteractionItem(item) {
     ],
     customerId: item.customer_id || '',
     interactionId: item.interaction_id,
+    canReply: facebookLead,
   };
 }
 
@@ -3890,6 +3929,7 @@ function renderUnifiedInboxCard(item) {
   const actions = [
     `<button type="button" data-inbox-action="open" data-inbox-kind="${escapeHtml(item.kind)}" data-thread-id="${escapeHtml(item.threadId || '')}" data-interaction-id="${escapeHtml(item.interactionId || '')}" data-call-id="${escapeHtml(item.callId || '')}" data-customer-id="${escapeHtml(item.customerId || '')}">${escapeHtml(unifiedInboxActionLabel(item))}</button>`,
     item.customerId ? `<button type="button" data-inbox-action="customer" data-customer-id="${escapeHtml(item.customerId)}">К клиенту</button>` : '',
+    item.canReply ? `<button type="button" data-reply-action="facebook" data-interaction-id="${escapeHtml(item.interactionId || '')}">Ответить</button>` : '',
   ].filter(Boolean).join('');
 
   return `
@@ -6493,4 +6533,3 @@ async function init() {
 }
 
 init();
-
diff --git a/ui/operator/index.html b/ui/operator/index.html
index f8184a8..5de8d96 100644
--- a/ui/operator/index.html
+++ b/ui/operator/index.html
@@ -8,7 +8,7 @@
   <link rel="preconnect" href="https://fonts.googleapis.com" />
   <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin />
   <link href="https://fonts.googleapis.com/css2?family=Manrope:wght@500;600;700;800&family=IBM+Plex+Sans:wght@400;500;600&display=swap" rel="stylesheet" />
-  <link rel="stylesheet" href="/operator/assets/styles.css?v=track21-voice-name-edit1" />
+  <link rel="stylesheet" href="/operator/assets/styles.css?v=track41-facebook-leads1" />
 </head>
 <body>
   <div class="app-shell">
@@ -640,6 +640,6 @@
 
   <script src="/operator/assets/access-guards.js?v=track16-voice-transcript1"></script>
   <script src="/operator/assets/sip-0.21.2.min.js?v=track16-voice-transcript1"></script>
-  <script src="/operator/assets/app.js?v=track40-voice-name-edit1"></script>
+  <script src="/operator/assets/app.js?v=track41-facebook-leads1"></script>
 </body>
 </html>
diff --git a/ui/operator/styles.css b/ui/operator/styles.css
index 3cbcead..7cb04ee 100644
--- a/ui/operator/styles.css
+++ b/ui/operator/styles.css
@@ -928,6 +928,11 @@ textarea::placeholder {
   background: #e5f8ea;
 }
 
+.source-facebook {
+  color: #1657d8;
+  background: #e7efff;
+}
+
 .source-site {
   color: #3465f3;
   background: #e8f0ff;
@@ -3153,6 +3158,12 @@ textarea::placeholder {
   color: var(--primary);
 }
 
+.micro-badge.facebook {
+  background: #e7efff;
+  border-color: #bfd2ff;
+  color: #1657d8;
+}
+
 .micro-badge.queue {
   background: #f4f6fa;
   border-color: #dde4ef;