diff --git a/src/main/java/kz/konturai/parser/controller/TargetingCampaignController.java b/src/main/java/kz/konturai/parser/controller/TargetingCampaignController.java
index 65b8126..458c6aa 100644
--- a/src/main/java/kz/konturai/parser/controller/TargetingCampaignController.java
+++ b/src/main/java/kz/konturai/parser/controller/TargetingCampaignController.java
@@ -11,6 +11,7 @@ import lombok.extern.slf4j.Slf4j;
 import org.springframework.data.domain.Page;
 import org.springframework.http.ResponseEntity;
 import org.springframework.web.bind.annotation.*;
+import org.springframework.util.StringUtils;
 
 import java.util.List;
 import java.util.Map;
@@ -29,63 +30,88 @@ public class TargetingCampaignController {
     private final ABTestingService abTestingService;
     private final MarketingAnalysisV3Repository analysisRepository;
     private final SocialMediaCredentialsService credentialsService;
+    private final JwtService jwtService;
+
+    private String resolveUserId(String userIdHeader, String authHeader) {
+        if (StringUtils.hasText(userIdHeader)) {
+            return userIdHeader;
+        }
+        String userId = jwtService.extractUserIdFromHeader(authHeader);
+        if (userId == null) {
+            throw new IllegalArgumentException("Cannot resolve user identity: X-User-Id header or valid Authorization token required");
+        }
+        return userId;
+    }
 
     @PostMapping("/campaigns")
     public ResponseEntity<TargetingCampaign> createCampaign(
-            @RequestHeader("X-User-Id") String userId,
+            @RequestHeader(value = "X-User-Id", required = false) String userIdHeader,
+            @RequestHeader(value = "Authorization", required = false) String authHeader,
             @RequestBody TargetingCampaignRequest request) {
+        String userId = resolveUserId(userIdHeader, authHeader);
         log.info("[Targeting] Create campaign requested by {}", userId);
         return ResponseEntity.ok(campaignService.createCampaign(request, userId));
     }
 
     @GetMapping("/campaigns")
     public ResponseEntity<Page<TargetingCampaign>> getUserCampaigns(
-            @RequestHeader("X-User-Id") String userId,
+            @RequestHeader(value = "X-User-Id", required = false) String userIdHeader,
+            @RequestHeader(value = "Authorization", required = false) String authHeader,
             @RequestParam(defaultValue = "0") int page,
             @RequestParam(defaultValue = "10") int size) {
+        String userId = resolveUserId(userIdHeader, authHeader);
         log.info("[Targeting] Get campaigns for {}", userId);
         return ResponseEntity.ok(campaignService.getUserCampaigns(userId, page, size));
     }
 
     @GetMapping("/campaigns/{id}")
     public ResponseEntity<TargetingCampaign> getCampaign(
-            @RequestHeader("X-User-Id") String userId,
+            @RequestHeader(value = "X-User-Id", required = false) String userIdHeader,
+            @RequestHeader(value = "Authorization", required = false) String authHeader,
             @PathVariable String id) {
+        String userId = resolveUserId(userIdHeader, authHeader);
         log.info("[Targeting] Get campaign {} for {}", id, userId);
         return ResponseEntity.ok(campaignService.getCampaignById(id, userId));
     }
 
     @PostMapping("/campaigns/{id}/pause")
     public ResponseEntity<TargetingCampaign> pauseCampaign(
-            @RequestHeader("X-User-Id") String userId,
+            @RequestHeader(value = "X-User-Id", required = false) String userIdHeader,
+            @RequestHeader(value = "Authorization", required = false) String authHeader,
             @PathVariable String id) {
+        String userId = resolveUserId(userIdHeader, authHeader);
         log.info("[Targeting] Pause campaign {}", id);
         return ResponseEntity.ok(campaignService.pauseCampaign(id, userId));
     }
 
     @PostMapping("/campaigns/{id}/resume")
     public ResponseEntity<TargetingCampaign> resumeCampaign(
-            @RequestHeader("X-User-Id") String userId,
+            @RequestHeader(value = "X-User-Id", required = false) String userIdHeader,
+            @RequestHeader(value = "Authorization", required = false) String authHeader,
             @PathVariable String id) {
+        String userId = resolveUserId(userIdHeader, authHeader);
         log.info("[Targeting] Resume campaign {}", id);
         return ResponseEntity.ok(campaignService.resumeCampaign(id, userId));
     }
 
     @GetMapping("/campaigns/{id}/insights")
     public ResponseEntity<TargetingPerformanceDto> getInsights(
-            @RequestHeader("X-User-Id") String userId,
+            @RequestHeader(value = "X-User-Id", required = false) String userIdHeader,
+            @RequestHeader(value = "Authorization", required = false) String authHeader,
             @PathVariable String id,
             @RequestParam(defaultValue = "last_7d") String datePreset) {
+        String userId = resolveUserId(userIdHeader, authHeader);
         log.info("[Targeting] Get insights for campaign {}", id);
         return ResponseEntity.ok(campaignService.getCampaignInsights(id, userId, datePreset));
     }
 
     @PostMapping("/campaigns/{id}/sync-insights")
     public ResponseEntity<Void> syncInsights(
-            @RequestHeader("X-User-Id") String userId,
+            @RequestHeader(value = "X-User-Id", required = false) String userIdHeader,
+            @RequestHeader(value = "Authorization", required = false) String authHeader,
             @PathVariable String id) {
+        String userId = resolveUserId(userIdHeader, authHeader);
         log.info("[Targeting] Force sync insights for campaign {}", id);
-        // Authorize
         campaignService.getCampaignById(id, userId);
         campaignService.syncInsights(id);
         return ResponseEntity.ok().build();
@@ -93,8 +119,10 @@ public class TargetingCampaignController {
 
     @GetMapping("/campaigns/{id}/ab-test/evaluate")
     public ResponseEntity<String> evaluateAbTest(
-            @RequestHeader("X-User-Id") String userId,
+            @RequestHeader(value = "X-User-Id", required = false) String userIdHeader,
+            @RequestHeader(value = "Authorization", required = false) String authHeader,
             @PathVariable String id) {
+        String userId = resolveUserId(userIdHeader, authHeader);
         log.info("[Targeting] Evaluate AB Test for {}", id);
         TargetingCampaign campaign = campaignService.getCampaignById(id, userId);
         return ResponseEntity.ok(abTestingService.evaluateABTest(campaign));
@@ -104,7 +132,8 @@ public class TargetingCampaignController {
 
     @PostMapping("/audience/segment")
     public ResponseEntity<List<AudienceSegmentDto>> segmentAudience(
-            @RequestHeader("X-User-Id") String userId,
+            @RequestHeader(value = "X-User-Id", required = false) String userIdHeader,
+            @RequestHeader(value = "Authorization", required = false) String authHeader,
             @RequestBody Map<String, String> body) {
         String analysisId = body.get("analysisId");
         log.info("[Targeting] Segment audience for analysis {}", analysisId);
@@ -114,7 +143,8 @@ public class TargetingCampaignController {
 
     @PostMapping("/audience/estimate")
     public ResponseEntity<Map<String, Long>> estimateAudience(
-            @RequestHeader("X-User-Id") String userId,
+            @RequestHeader(value = "X-User-Id", required = false) String userIdHeader,
+            @RequestHeader(value = "Authorization", required = false) String authHeader,
             @RequestParam String platform,
             @RequestBody TargetingAudienceProfile profile) {
         log.info("[Targeting] Estimate audience for platform {}", platform);
@@ -125,8 +155,10 @@ public class TargetingCampaignController {
 
     @PostMapping("/budget/optimize")
     public ResponseEntity<BudgetOptimizationDto> optimizeBudget(
-            @RequestHeader("X-User-Id") String userId,
+            @RequestHeader(value = "X-User-Id", required = false) String userIdHeader,
+            @RequestHeader(value = "Authorization", required = false) String authHeader,
             @RequestBody Map<String, String> body) {
+        String userId = resolveUserId(userIdHeader, authHeader);
         String campaignId = body.get("campaignId");
         log.info("[Targeting] Optimize budget for campaign {}", campaignId);
         TargetingCampaign campaign = campaignService.getCampaignById(campaignId, userId);
@@ -138,14 +170,16 @@ public class TargetingCampaignController {
 
     @PostMapping("/account/select")
     public ResponseEntity<Void> selectAdAccount(
-            @RequestHeader("X-User-Id") String userId,
+            @RequestHeader(value = "X-User-Id", required = false) String userIdHeader,
+            @RequestHeader(value = "Authorization", required = false) String authHeader,
             @RequestBody Map<String, String> body) {
+        String userId = resolveUserId(userIdHeader, authHeader);
         String platform = body.get("platform");
         String adAccountId = body.get("adAccountId");
-        
+
         log.info("[Targeting] Select ad account {} for platform {} by user {}", adAccountId, platform, userId);
         credentialsService.updateAdAccountId(userId, platform, adAccountId);
-        
+
         return ResponseEntity.ok().build();
     }
 
diff --git a/src/main/java/kz/konturai/parser/service/TargetingCampaignService.java b/src/main/java/kz/konturai/parser/service/TargetingCampaignService.java
index 3dbbdad..bcdb99d 100644
--- a/src/main/java/kz/konturai/parser/service/TargetingCampaignService.java
+++ b/src/main/java/kz/konturai/parser/service/TargetingCampaignService.java
@@ -410,25 +410,35 @@ public class TargetingCampaignService {
         }
 
         return rawPlatforms.stream()
-                .map(this::mapPlatform)
+                .flatMap(p -> expandPlatform(p).stream())
                 .filter(Objects::nonNull)
                 .distinct()
                 .collect(Collectors.toList());
     }
 
-    private kz.konturai.parser.enums.TargetingPlatform mapPlatform(String platform) {
+    private List<kz.konturai.parser.enums.TargetingPlatform> expandPlatform(String platform) {
         if (platform == null || platform.isBlank()) {
-            return null;
+            return List.of();
         }
         String normalized = platform.trim().toUpperCase(Locale.ROOT);
+        // FB_IG / META expand to both Facebook + Instagram
+        if ("FB_IG".equals(normalized) || "FB+IG".equals(normalized)) {
+            return List.of(
+                    kz.konturai.parser.enums.TargetingPlatform.FACEBOOK,
+                    kz.konturai.parser.enums.TargetingPlatform.INSTAGRAM
+            );
+        }
         if ("META".equals(normalized)) {
-            return kz.konturai.parser.enums.TargetingPlatform.FACEBOOK;
+            return List.of(
+                    kz.konturai.parser.enums.TargetingPlatform.FACEBOOK,
+                    kz.konturai.parser.enums.TargetingPlatform.INSTAGRAM
+            );
         }
         try {
-            return kz.konturai.parser.enums.TargetingPlatform.valueOf(normalized);
+            return List.of(kz.konturai.parser.enums.TargetingPlatform.valueOf(normalized));
         } catch (IllegalArgumentException ex) {
             log.warn("Unknown targeting platform '{}', skipping", platform);
-            return null;
+            return List.of();
         }
     }