diff --git a/src/components/marketing/HeatmapTable.vue b/src/components/marketing/HeatmapTable.vue
new file mode 100644
index 0000000..0d5de2f
--- /dev/null
+++ b/src/components/marketing/HeatmapTable.vue
@@ -0,0 +1,138 @@
+<template>
+    <div v-if="normalized && normalized.data.length" class="heatmap-table mt-6">
+        <div v-if="showHeader" class="flex align-items-center mb-3">
+            <i v-if="icon" :class="icon" class="text-primary-500 mr-2"></i>
+            <h4 class="text-lg font-semibold text-surface-700 dark:text-surface-300 m-0">{{ title }}</h4>
+        </div>
+
+        <div class="overflow-x-auto border-round" style="border: 1px solid var(--surface-border)">
+            <table class="heatmap-table__table w-full border-collapse">
+                <thead>
+                    <tr>
+                        <th class="heatmap-table__th">Сегмент</th>
+                        <th v-for="col in normalized.columns" :key="col" class="heatmap-table__th text-center">
+                            {{ col }}
+                        </th>
+                    </tr>
+                </thead>
+                <tbody>
+                    <tr v-for="(row, idx) in normalized.data" :key="idx" class="heatmap-table__tr">
+                        <td class="heatmap-table__td font-semibold">{{ getRowName(row) }}</td>
+                        <td v-for="col in normalized.columns" :key="col" class="heatmap-table__td text-center">
+                            <span class="heatmap-table__badge" :style="getCellStyle(row?.[col])">
+                                {{ formatCell(row?.[col]) }}
+                            </span>
+                        </td>
+                    </tr>
+                </tbody>
+            </table>
+        </div>
+    </div>
+</template>
+
+<script setup>
+import { computed } from 'vue';
+
+const props = defineProps({
+    /**
+     * Supported shapes:
+     * - Array of rows: [{ segmentName: '...', ChannelA: 'High', ChannelB: 'Low', ... }, ...]
+     * - Object: { channels/columns: string[], data: Array<row> }
+     */
+    matrix: { type: [Array, Object], default: null },
+    title: { type: String, default: 'Матрица каналов по сегментам' },
+    icon: { type: String, default: 'pi pi-th-large' },
+    showHeader: { type: Boolean, default: true }
+});
+
+const normalizeMatrix = (input) => {
+    if (!input) return null;
+
+    const data = Array.isArray(input) ? input : Array.isArray(input.data) ? input.data : Array.isArray(input.matrix) ? input.matrix : [];
+    if (!Array.isArray(data) || data.length === 0) return { columns: [], data: [] };
+
+    const cols = new Set(Array.isArray(input.columns) ? input.columns : Array.isArray(input.channels) ? input.channels : []);
+    if (cols.size === 0) {
+        data.forEach((row) => {
+            if (!row || typeof row !== 'object') return;
+            Object.keys(row).forEach((key) => {
+                if (key !== 'segmentName' && key !== 'segment' && key !== 'name') cols.add(key);
+            });
+        });
+    }
+
+    return { columns: Array.from(cols), data };
+};
+
+const normalized = computed(() => normalizeMatrix(props.matrix));
+
+const getRowName = (row) => {
+    return row?.segmentName || row?.segment || row?.name || '-';
+};
+
+const normalizeLevel = (value) => {
+    if (value == null || value === '') return null;
+    const s = String(value).trim().toLowerCase();
+
+    if (s === 'high' || s.includes('высок')) return 'high';
+    if (s === 'medium' || s.includes('средн')) return 'medium';
+    if (s === 'low' || s.includes('низк')) return 'low';
+    return null;
+};
+
+const getCellStyle = (value) => {
+    const level = normalizeLevel(value);
+    if (level === 'high') return { backgroundColor: '#22c55e', color: '#ffffff' };
+    if (level === 'medium') return { backgroundColor: '#facc15', color: '#111827' };
+    if (level === 'low') return { backgroundColor: '#e5e7eb', color: '#111827' };
+    return { backgroundColor: 'rgba(156, 163, 175, 0.35)', color: '#111827' };
+};
+
+const formatCell = (value) => {
+    if (value == null || value === '') return '-';
+    return String(value);
+};
+</script>
+
+<style scoped>
+.heatmap-table__table {
+    border: 1px solid var(--surface-border);
+    border-radius: 0.5rem;
+    overflow: hidden;
+}
+
+.heatmap-table__th {
+    padding: 0.75rem 1rem;
+    text-align: left;
+    font-weight: 600;
+    color: var(--text-color);
+    background-color: var(--surface-100);
+    border-bottom: 2px solid var(--surface-border);
+    white-space: nowrap;
+}
+
+.heatmap-table__td {
+    padding: 0.75rem 1rem;
+    border-bottom: 1px solid var(--surface-border);
+    color: var(--text-color);
+}
+
+.heatmap-table__tr:last-child .heatmap-table__td {
+    border-bottom: none;
+}
+
+.heatmap-table__tr:hover {
+    background-color: var(--surface-50);
+}
+
+.heatmap-table__badge {
+    display: inline-block;
+    padding: 0.375rem 0.75rem;
+    border-radius: 0.375rem;
+    font-weight: 700;
+    font-size: 0.875rem;
+    min-width: 70px;
+    text-align: center;
+    box-shadow: 0 1px 2px rgba(0, 0, 0, 0.08);
+}
+</style>
diff --git a/src/components/marketing/SegmentsChannelMatrixHeatmap.vue b/src/components/marketing/SegmentsChannelMatrixHeatmap.vue
new file mode 100644
index 0000000..5a65f18
--- /dev/null
+++ b/src/components/marketing/SegmentsChannelMatrixHeatmap.vue
@@ -0,0 +1,144 @@
+<template>
+    <div v-if="normalized && normalized.data.length" class="scm mt-6">
+        <div v-if="showHeader" class="flex align-items-center mb-3">
+            <i v-if="icon" :class="icon" class="text-primary-500 mr-2"></i>
+            <h4 class="text-lg font-semibold text-surface-700 dark:text-surface-300 m-0">{{ title }}</h4>
+        </div>
+
+        <div class="overflow-x-auto border-round" style="border: 1px solid var(--surface-border)">
+            <table class="scm__table w-full border-collapse">
+                <thead>
+                    <tr>
+                        <th class="scm__th">Сегмент</th>
+                        <th v-for="channel in normalized.channels" :key="channel" class="scm__th text-center">
+                            {{ channel }}
+                        </th>
+                    </tr>
+                </thead>
+                <tbody>
+                    <tr v-for="(row, idx) in normalized.data" :key="idx" class="scm__tr">
+                        <td class="scm__td font-semibold">{{ getSegmentName(row) }}</td>
+                        <td v-for="channel in normalized.channels" :key="channel" class="scm__td text-center">
+                            <span class="scm__badge" :style="getCellStyle(row?.[channel])">
+                                {{ formatCell(row?.[channel]) }}
+                            </span>
+                        </td>
+                    </tr>
+                </tbody>
+            </table>
+        </div>
+    </div>
+</template>
+
+<script setup>
+import { computed } from 'vue';
+
+const props = defineProps({
+    /**
+     * Supported shapes:
+     * - Array of rows: [{ segmentName: 'Молодежь', Instagram: 'High', TikTok: 'Low', ... }, ...]
+     * - Object: { channels: string[], data: Array<row> } (this is what MarketingAnalysis builds)
+     */
+    matrix: { type: [Array, Object], default: null },
+    title: { type: String, default: 'Матрица каналов по сегментам' },
+    icon: { type: String, default: 'pi pi-th-large' },
+    showHeader: { type: Boolean, default: true }
+});
+
+const normalizeMatrix = (input) => {
+    if (!input) return null;
+
+    const data = Array.isArray(input) ? input : Array.isArray(input.data) ? input.data : Array.isArray(input.matrix) ? input.matrix : [];
+    if (!Array.isArray(data) || data.length === 0) return { channels: [], data: [] };
+
+    const channels = new Set(Array.isArray(input.channels) ? input.channels : []);
+    if (channels.size === 0) {
+        data.forEach((row) => {
+            if (!row || typeof row !== 'object') return;
+            Object.keys(row).forEach((key) => {
+                if (key !== 'segmentName' && key !== 'segment' && key !== 'name') channels.add(key);
+            });
+        });
+    }
+
+    return { channels: Array.from(channels), data };
+};
+
+const normalized = computed(() => normalizeMatrix(props.matrix));
+
+const getSegmentName = (row) => {
+    return row?.segmentName || row?.segment || row?.name || '-';
+};
+
+const normalizeLevel = (value) => {
+    if (value == null || value === '') return null;
+    const s = String(value).trim().toLowerCase();
+
+    if (s === 'high' || s.includes('высок')) return 'high';
+    if (s === 'medium' || s.includes('средн')) return 'medium';
+    if (s === 'low' || s.includes('низк')) return 'low';
+    return null;
+};
+
+const getCellStyle = (value) => {
+    const level = normalizeLevel(value);
+
+    // Spec colors:
+    // - High: bright green
+    // - Medium: yellow
+    // - Low: light gray
+    if (level === 'high') return { backgroundColor: '#22c55e', color: '#ffffff' };
+    if (level === 'medium') return { backgroundColor: '#facc15', color: '#111827' };
+    if (level === 'low') return { backgroundColor: '#e5e7eb', color: '#111827' };
+
+    return { backgroundColor: 'rgba(156, 163, 175, 0.35)', color: '#111827' };
+};
+
+const formatCell = (value) => {
+    if (value == null || value === '') return '-';
+    return String(value);
+};
+</script>
+
+<style scoped>
+.scm__table {
+    border: 1px solid var(--surface-border);
+    border-radius: 0.5rem;
+    overflow: hidden;
+}
+
+.scm__th {
+    padding: 0.75rem 1rem;
+    text-align: left;
+    font-weight: 600;
+    color: var(--text-color);
+    background-color: var(--surface-100);
+    border-bottom: 2px solid var(--surface-border);
+    white-space: nowrap;
+}
+
+.scm__td {
+    padding: 0.75rem 1rem;
+    border-bottom: 1px solid var(--surface-border);
+    color: var(--text-color);
+}
+
+.scm__tr:last-child .scm__td {
+    border-bottom: none;
+}
+
+.scm__tr:hover {
+    background-color: var(--surface-50);
+}
+
+.scm__badge {
+    display: inline-block;
+    padding: 0.375rem 0.75rem;
+    border-radius: 0.375rem;
+    font-weight: 700;
+    font-size: 0.875rem;
+    min-width: 70px;
+    text-align: center;
+    box-shadow: 0 1px 2px rgba(0, 0, 0, 0.08);
+}
+</style>
diff --git a/src/views/pages/marketing/MarketingAnalysis.vue b/src/views/pages/marketing/MarketingAnalysis.vue
index b7e98da..8968a6e 100644
--- a/src/views/pages/marketing/MarketingAnalysis.vue
+++ b/src/views/pages/marketing/MarketingAnalysis.vue
@@ -392,34 +392,7 @@
                                     </div>
 
                                     <!-- Segments Channel Matrix (Heatmap) -->
-                                    <div v-if="segment.segmentsChannelMatrix" class="mt-6">
-                                        <div class="flex align-items-center mb-3">
-                                            <i class="pi pi-th-large text-primary-500 mr-2"></i>
-                                            <h4 class="text-lg font-semibold text-surface-700 dark:text-surface-300 m-0">Матрица каналов по сегментам</h4>
-                                        </div>
-                                        <div class="overflow-x-auto border-round" style="border: 1px solid var(--surface-border)">
-                                            <table class="channel-matrix-table w-full border-collapse">
-                                                <thead>
-                                                    <tr>
-                                                        <th class="channel-matrix-th">Сегмент</th>
-                                                        <th v-for="channel in segment.segmentsChannelMatrix.channels" :key="channel" class="channel-matrix-th text-center">
-                                                            {{ channel }}
-                                                        </th>
-                                                    </tr>
-                                                </thead>
-                                                <tbody>
-                                                    <tr v-for="(row, idx) in segment.segmentsChannelMatrix.data" :key="idx" class="channel-matrix-tr">
-                                                        <td class="channel-matrix-td font-semibold">{{ row.segmentName }}</td>
-                                                        <td v-for="channel in segment.segmentsChannelMatrix.channels" :key="channel" class="channel-matrix-td text-center">
-                                                            <span class="channel-matrix-badge" :style="{ backgroundColor: getChannelMatrixColor(row[channel]) }">
-                                                                {{ row[channel] || '-' }}
-                                                            </span>
-                                                        </td>
-                                                    </tr>
-                                                </tbody>
-                                            </table>
-                                        </div>
-                                    </div>
+                                    <SegmentsChannelMatrixHeatmap v-if="segment.segmentsChannelMatrix" :matrix="segment.segmentsChannelMatrix" />
 
                                     <!-- Key Takeaways -->
                                     <div v-if="segment.keyTakeaways && segment.keyTakeaways.length > 0" class="mt-6">
@@ -438,6 +411,10 @@
                                     </div>
                                 </div>
 
+                                <div v-else-if="segment.type === 'segmentsChannelMatrix'">
+                                    <HeatmapTable :matrix="segment.matrix" :title="segment.title || 'Матрица каналов по сегментам'" />
+                                </div>
+
                                 <div v-else-if="segment.type === 'competitors'">
                                     <div class="mb-4">
                                         <h3 class="text-xl font-semibold text-surface-900 dark:text-surface-0"><i class="pi pi-chart-line mr-2"></i>Анализ конкурентов</h3>
@@ -783,6 +760,7 @@
 </template>
 
 <script setup>
+import SegmentsChannelMatrixHeatmap from '@/components/marketing/SegmentsChannelMatrixHeatmap.vue';
 import MarketingService from '@/service/MarketingService';
 import { marked } from 'marked';
 import markedKatex from 'marked-katex-extension';
@@ -1812,16 +1790,6 @@ const getHeatmapColor = (value) => {
     return 'rgba(239, 68, 68, 0.9)'; // red-500
 };
 
-// Get channel matrix color based on value (high/medium/low)
-const getChannelMatrixColor = (value) => {
-    if (!value) return 'rgba(156, 163, 175, 0.5)'; // gray
-    const normalizedValue = String(value).toLowerCase();
-    if (normalizedValue === 'high' || normalizedValue === 'высокий' || normalizedValue === 'высокая') return 'rgba(16, 185, 129, 0.9)'; // green
-    if (normalizedValue === 'medium' || normalizedValue === 'средний' || normalizedValue === 'средняя') return 'rgba(245, 158, 11, 0.9)'; // amber
-    if (normalizedValue === 'low' || normalizedValue === 'низкий' || normalizedValue === 'низкая') return 'rgba(239, 68, 68, 0.9)'; // red
-    return 'rgba(156, 163, 175, 0.5)'; // gray
-};
-
 // Helper: detect Chart.js "data" shape (labels + datasets)
 const isChartJsData = (value) => {
     return !!(value && typeof value === 'object' && !Array.isArray(value) && Array.isArray(value.labels) && Array.isArray(value.datasets));
@@ -2272,6 +2240,15 @@ const mapJsonBlockToSegment = (identifier, data, rawText) => {
                 }
             };
         }
+        case 'segmentschannelmatrix': {
+            const matrix = buildSegmentsChannelMatrix(data);
+            if (!matrix || !Array.isArray(matrix.data) || matrix.data.length === 0) return null;
+            return {
+                type: 'segmentsChannelMatrix',
+                title: 'Матрица каналов по сегментам',
+                matrix
+            };
+        }
         default:
             // Unknown block type: render raw markdown so nothing is lost
             return {
@@ -3492,49 +3469,6 @@ onBeforeUnmount(() => {
     position: relative;
 }
 
-/* Channel Matrix Table Styles */
-.channel-matrix-table {
-    border: 1px solid var(--surface-border);
-    border-radius: 0.5rem;
-    overflow: hidden;
-}
-
-.channel-matrix-th {
-    padding: 0.75rem 1rem;
-    text-align: left;
-    font-weight: 600;
-    color: var(--text-color);
-    background-color: var(--surface-100);
-    border-bottom: 2px solid var(--surface-border);
-    white-space: nowrap;
-}
-
-.channel-matrix-td {
-    padding: 0.75rem 1rem;
-    border-bottom: 1px solid var(--surface-border);
-    color: var(--text-color);
-}
-
-.channel-matrix-tr:last-child .channel-matrix-td {
-    border-bottom: none;
-}
-
-.channel-matrix-tr:hover {
-    background-color: var(--surface-50);
-}
-
-.channel-matrix-badge {
-    display: inline-block;
-    padding: 0.375rem 0.75rem;
-    border-radius: 0.375rem;
-    color: white;
-    font-weight: 600;
-    font-size: 0.875rem;
-    min-width: 70px;
-    text-align: center;
-    box-shadow: 0 1px 2px rgba(0, 0, 0, 0.1);
-}
-
 /* Competitors Heatmap Table Styles */
 .competitors-heatmap-table {
     border: 1px solid var(--surface-border);